We help organizations become AI-native.
An AI transformation and product development company. We bring strategy, product, engineering, AI and organizational intelligence together, because AI is changing more than software. It is changing how an organization thinks, decides, builds and learns.
Technology is getting easier. The work around it isn’t.
Innovin Labs did not start as a technology partner. We started by building social health products for older people. That is an audience which forgives very little about a bad interface and has no patience for a clever one.
That experience taught us something we still believe: the technology is rarely the part that holds an organization back.
The harder problems are everything around it: knowing what to build, making decisions with incomplete information, carrying context from one team to another, and staying accountable after launch.
That is the problem we built Innovin Labs to solve.
We became the partner we had needed.
We do not take complexity away by turning it into a document and handing it back. We work through it with your team.
The decisions are made together. The reasoning is recorded. The work is tested early. And what we learn feeds the next decision.
Then we leave. Because the real measure of our work is not what ships while we are there. It is whether your team can keep improving it after we are gone.
The best products aren’t finished.
They’re built to evolve.
Take the technical barrier off the table.
So organizations can spend their energy deciding what is worth building, rather than worrying about whether they can build it.
Every organization with a world-class team behind it.
World-class product and engineering should not be reserved for organizations large enough to build it all themselves. AI is changing the economics of how great teams work. We want to make that level of capability ordinary.
Small teams, short loops, visible evidence.
The teams are small enough for everyone to understand the whole problem. We keep the distance between making a decision and seeing what happened next as short as possible.
We do not move work forward because a plan says we should. We move it forward because something was built, tested and learned from.
And we write the reasoning down. Because a decision you can revisit is more valuable than one you have to reconstruct.
The people we work best with.
Organizations
You have a workflow that matters and a decision inside it that is not working well. You want it rebuilt around that decision, not given a chat box.
Founders
You have a product to build and one run at building it. You want a team that owns whether it works, not one that closes the tickets you wrote.
Teams
You already have engineers you trust. You want them working differently, and you want that way of working to stay after we are gone.
What we believe
The six we hire and review against
The people who run it.
We have spent most of our careers building and scaling products inside real organizations, dealing with the decisions, constraints and consequences that come with them. Innovin Labs is built from that experience.
Twenty years of global corporate experience across product and operations. Customer-first, data-driven, and focused on turning complex ideas into things that ship.
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Fifteen years building and scaling products across engineering and cloud. Focused on architecture, cost, and building teams that can own both.
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Turns plans into delivery. Keeps teams aligned across functions, and keeps growth from costing the company what makes it work.
With twenty years at Amazon, Microsoft and Costco, Binu leads people-centered, customer-focused AI transformation to drive business success focused on FinTech, P2P and Supply Chain.
Engineering research, product development and testing. Runs very different programs and lands them on the date she said she would.
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VP of Engineering and India Country Head at Eventbrite. Before that Amazon, Flipkart, Licious and Yatra. Builds platforms that scale, and advises the startups building them.
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